Learn how to prepare your organization to thrive, not just survive.

Race for Relevance: 5 Radical Changes for Associations provides a bold, no-nonsense look at the realities of today’s marketplace—and what it will take for associations to prosper tomorrow.

This is a book about fundamental changes in the way we think about association governance and management. It proposes five radical changes:

  • Overhaul the governance model and committee operations (and get the right people focused on the right things).
  • Empower the CEO and leverage staff expertise.
  • Precisely define your member market.
  • Rationalize programs and services--and focus where you can have maximum effect.
  • Get the supporting technology framework right

With worksheets, case studies and thought-provoking questions, Race for Relevance is designed to be used by both seasoned professionals and tomorrow’s leader. These planning tools provide thoughtful and practical approaches to leading your association’s revolution, helping you focus on not just the “what,” but more importantly, the “why” and “how.”

Access these documents to use in conjunction with the book:

Technology Options
Program and Service Evaluation
Member Market Matrix

Harrison Coerver co-authored Race for Relevance with his associate, Mary Byers, CAE, a consultant and former association executive. They have more than 40 years of combined experience working with more than 1,000 organizations.



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